I recently watched a "Normies react to Smilling Friends" vid on YT. That made me realise that the show has different tiers of references. Which I think is quite clever to catch a bigger audience.
References that "normal" normies get, like some political happenings, TV-Stuff etc
Refs. that internet normies get, memes that circulate on twitter/reddit/insta, happenings around bigger content creators
Refs for fans of the Smiling Friends creators and other internet animators surrounding them. Like OneyPlays and guests, Meaty Canyon, Tom Fulp in short all the Newgrounds spastics. And connected to that all the stuff those guys talked about (e.g. deeper Chris-Chan-lore, DSP etc.)